New SmartLabel® Digital Tool Puts
Detailed Information At The Fingertips of Shoppers
(NAPSI)—If you're like most people, you want to know what's in your food
and beverages and everyday household items, how these products are made and
whether they might trigger an allergy attack. There's now an easy way to get
much more information on thousands of products. It's called SmartLabel. It's a digital tool that gives you access to
more information than could ever fit on a product label.
SmartLabel allows you to quickly and easily find
out nutritional information, ingredients, allergens, third-party
certifications, social compliance programs, usage instructions and advisories,
as well as safe handling instructions, company/brand information and much
more.
Here are five examples of things you may not know about your groceries
that can be found on SmartLabel:
Allergy Sensitivity
Do you have an allergen-sensitive family eager to learn more about how a
Hershey's milk chocolate bar is made and whether almonds are used on other
lines in the factory? Find the answer in SmartLabel's
searchable database at www.smartlabel.org.
Environmental Stewardship
Did you know that Febreze air fresheners are
made at a plant that uses electricity powered by 100 percent renewable wind
power? Learn more at SmartLabel.
Certifications
Have you seen a certification symbol on a package or bottle and wondered
what it means? You can check SmartLabel to learn
more about Pure Leaf tea's partnership with the Rainforest
Alliance.
Ingredients
Need an explanation of what Dicalcium Phosphate Dihydrate is and why it's in Colgate toothpaste? The
information isn't explicitly included on the label but SmartLabel has the explanation for this ingredient
that helps clean and polish teeth.
"Free From" Information
Is knowing that Culinary Tours gelato doesn't
contain artificial colors or flavors important to your purchasing decision?
Check SmartLabel for details.
SmartLabel has information for about 30,000
products: food; beverages; personal care items such as shampoo, toothpaste
and body wash; and household items like detergents and other cleaning
supplies. More products are added every week.
SmartLabel information is available nearly
anywhere and anytime—while you're making a shopping list at home or making
your way through the grocery store. You can get detailed information by
scanning a QR or digital code on the package, using a Web search, going to
the company's website, calling a 1-800 number on the package, visiting www.SmartLabel.org, or downloading the
free SmartLabel app.
"Grocery
shoppers can #GoBeyondTheLabel and get answers
about thousands of products they buy with the @smartlabelinfo
mobile app or at smartlabel.org http://bit.ly/2MncgY8"
On the Net:North American Precis Syndicate, Inc.(NAPSI)